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Open your eyes and start listening!

Published on May 3, 2011 By Peter Kay

Listening, listening, listening….. They say in sales you have two ears and one mouth and to be a successful you need to use them in that combination. I tell my clients something similar for social media  you have two eyes and one keyboard and to be successful you need to use them in that combination. For me the [...]

56% Increase in online sales thanks to Social Media

Published on January 24, 2011 By Peter Kay

Bath Ales | An ROI of social media in business case study The results speak for themselves In the run up to Christmas the marketing team at Bath Ales have delivered a fantastic  increase in online sales when they compare this against the results of the previous year.

I know my place

Published on January 23, 2011 By Peter Kay

Roles are a funny old thing I just wanted to share with you a real life observation I made the other day and how it jogged my memory of the role theory in sociology. I had been having a conversation with the mother of my children Heidi about what she had been doing that day. [...]

‘Twitter is like going into a pub’

Published on November 22, 2010 By Peter Kay

This made me smile, but he’s not wrong ladies and gentlemen Except Websitemonitoring.com suggested earlier this year that the figure stood at 106 million Twitter users. Granted this was a few months ago now and it is notoriously difficult to get accurate and up to date figures on the numbers of Twitter accounts out there. [...]

#CanYouRecommend

Published on November 17, 2010 By Peter Kay

Training brings the best out of me that’s for sure You get to feed of the energy in the room and the questions that get fired at you create the perfect environment for being creative and a few moments of blinding inspiration. Let me take a moment to tell you about a recent seminar I [...]

Bath Ales have been Not From Bolton’d

Published on November 7, 2010 By Peter Kay

Beer and social media, a match made in heaven Well they are if you are me anyway. It is always a real pleasure to begin working with a new client but when that client is a well known regional brand, they understand the power of social media in business and I have been a big [...]

Wikileaks does it again!

Published on October 27, 2010 By Peter Kay

‘At 5pm EST Friday 22nd October 2010 WikiLeaks released the largest classified military leak in history. The 391,832 reports (‘The Iraq War Logs’), document the war and occupation in Iraq, from 1st January 2004 to 31st December 2009.’ Source Wikileaks Whether you agree with the reasons given for doing this or not is beside the [...]

Social media touches us all

Published on October 26, 2010 By Peter Kay

That’s a fairly bold statement! If you search around on the internet you will be able to find statistics that tell you the number of people tweeting, the number of users that Facebook has or the amount of hours of content that is uploaded to YouTube every minute of the day. Impressive figures that’s for [...]

The power of pink

Published on July 23, 2010 By Peter Kay

Absolutely no doubt, social media is a powerful force Recently in Bristol I managed to get a room full of business owners to wear pink, what you see above is actually an accountant. Why did I do this?  Because I could, perhaps too simplistic but my reasons went a little deeper.  Belive it or not there are still many social media [...]