Netiquette With the world being such a connected place these days and the ever increasing use of smartphones the way in which you conduct yourself online is important. Never before has it been so easy to create and distribute digital content. This has massive implications for those using these spaces not only for business or [...]
It’s just too Big One of the things I come across a lot on my travels through the forums and places where business types hang out is people trying to describe social media. I am always fascinated by the accounts that are offered by those that use the social web as whilst there are often common threads [...]
Twitter use is going through the roof….. There has been a raft of news events recently that have seen the traffic records broken time and time again, there was the Royal wedding, the storming of Osama Bin Ladens hideout in Pakistan and most recently the issue of the super injunctions…….
Listening, listening, listening….. They say in sales you have two ears and one mouth and to be a successful you need to use them in that combination. I tell my clients something similar for social media you have two eyes and one keyboard and to be successful you need to use them in that combination. For me the [...]
These days we are all food critics…… Now there is nothing new and particularly bold in this statement, I grant you, but the environment in which we sit as judge and jury of all that surrounds us has changed dramatically over recent years. These are changes many people in the restaurant industry are struggling to keep [...]
Bath Ales | An ROI of social media in business case study The results speak for themselves In the run up to Christmas the marketing team at Bath Ales have delivered a fantastic increase in online sales when they compare this against the results of the previous year.
This made me smile, but he’s not wrong ladies and gentlemen Except Websitemonitoring.com suggested earlier this year that the figure stood at 106 million Twitter users. Granted this was a few months ago now and it is notoriously difficult to get accurate and up to date figures on the numbers of Twitter accounts out there. [...]
Training brings the best out of me that’s for sure You get to feed of the energy in the room and the questions that get fired at you create the perfect environment for being creative and a few moments of blinding inspiration. Let me take a moment to tell you about a recent seminar I [...]
Beer and social media, a match made in heaven Well they are if you are me anyway. It is always a real pleasure to begin working with a new client but when that client is a well known regional brand, they understand the power of social media in business and I have been a big [...]
‘At 5pm EST Friday 22nd October 2010 WikiLeaks released the largest classified military leak in history. The 391,832 reports (‘The Iraq War Logs’), document the war and occupation in Iraq, from 1st January 2004 to 31st December 2009.’ Source Wikileaks Whether you agree with the reasons given for doing this or not is beside the [...]
That’s a fairly bold statement! If you search around on the internet you will be able to find statistics that tell you the number of people tweeting, the number of users that Facebook has or the amount of hours of content that is uploaded to YouTube every minute of the day. Impressive figures that’s for [...]
Lots and lots of followers is what you want, right? Kind of, but really this should not be the focus. When you begin to use twitter for your business you can be forgiven in thinking that there is a direct correlation between the number of people following you and it’s effectiveness. To a certain degree there [...]
People will only ever see what they want to see When people begin to delve into the world of social media as a means to support their marketing efforts the whole process can seem a little daunting. It is all to easy for a business to concentrate far too much on how will it be [...]
Absolutely no doubt, social media is a powerful force Recently in Bristol I managed to get a room full of business owners to wear pink, what you see above is actually an accountant. Why did I do this? Because I could, perhaps too simplistic but my reasons went a little deeper. Belive it or not there are still many social media [...]
The 1st rule of social media is that really, there are no rules However, for what my opinion is worth there is one key thing that you should consider as a founding principal. au·then·tic·i·ty [aw-then-tis-i-tee ] –noun The quality or condition of being authentic, trustworthy, or genuine. Not a new concept by any means, but ultimately [...]
Download Two social media monitoring reports that look at three leading UK breweries now.