I know, I know…. It’s been ages since I have been blogging on here but I am about to let you know why. No not because I am lost for things to say, that would be nonsense as so much is going on in the social media world right now that is worthy of a [...]
If you are using Twitter as part of your marketing mix how effective is it at developing new contacts, leads and business for you? More often than not the answer to that question is a well kept secret or a dismissive it’s all working fine thanks, well let’s face it how hard can using Twitter [...]
Listening, listening, listening….. They say in sales you have two ears and one mouth and to be a successful you need to use them in that combination. I tell my clients something similar for social media you have two eyes and one keyboard and to be successful you need to use them in that combination. For me the [...]
Bath Ales | An ROI of social media in business case study The results speak for themselves In the run up to Christmas the marketing team at Bath Ales have delivered a fantastic increase in online sales when they compare this against the results of the previous year.
Lots and lots of followers is what you want, right? Kind of, but really this should not be the focus. When you begin to use twitter for your business you can be forgiven in thinking that there is a direct correlation between the number of people following you and it’s effectiveness. To a certain degree there [...]
Download Two social media monitoring reports that look at three leading UK breweries now.