I know, I know…. It’s been ages since I have been blogging on here but I am about to let you know why. No not because I am lost for things to say, that would be nonsense as so much is going on in the social media world right now that is worthy of a [...]
If you are using Twitter as part of your marketing mix how effective is it at developing new contacts, leads and business for you? More often than not the answer to that question is a well kept secret or a dismissive it’s all working fine thanks, well let’s face it how hard can using Twitter [...]
It’s just too Big One of the things I come across a lot on my travels through the forums and places where business types hang out is people trying to describe social media. I am always fascinated by the accounts that are offered by those that use the social web as whilst there are often common threads [...]
Twitter use is going through the roof….. There has been a raft of news events recently that have seen the traffic records broken time and time again, there was the Royal wedding, the storming of Osama Bin Ladens hideout in Pakistan and most recently the issue of the super injunctions…….
Listening, listening, listening….. They say in sales you have two ears and one mouth and to be a successful you need to use them in that combination. I tell my clients something similar for social media you have two eyes and one keyboard and to be successful you need to use them in that combination. For me the [...]
These days we are all food critics…… Now there is nothing new and particularly bold in this statement, I grant you, but the environment in which we sit as judge and jury of all that surrounds us has changed dramatically over recent years. These are changes many people in the restaurant industry are struggling to keep [...]
Bath Ales | An ROI of social media in business case study The results speak for themselves In the run up to Christmas the marketing team at Bath Ales have delivered a fantastic increase in online sales when they compare this against the results of the previous year.
Roles are a funny old thing I just wanted to share with you a real life observation I made the other day and how it jogged my memory of the role theory in sociology. I had been having a conversation with the mother of my children Heidi about what she had been doing that day. [...]
This made me smile, but he’s not wrong ladies and gentlemen Except Websitemonitoring.com suggested earlier this year that the figure stood at 106 million Twitter users. Granted this was a few months ago now and it is notoriously difficult to get accurate and up to date figures on the numbers of Twitter accounts out there. [...]
Training brings the best out of me that’s for sure You get to feed of the energy in the room and the questions that get fired at you create the perfect environment for being creative and a few moments of blinding inspiration. Let me take a moment to tell you about a recent seminar I [...]
Beer and social media, a match made in heaven Well they are if you are me anyway. It is always a real pleasure to begin working with a new client but when that client is a well known regional brand, they understand the power of social media in business and I have been a big [...]
‘At 5pm EST Friday 22nd October 2010 WikiLeaks released the largest classified military leak in history. The 391,832 reports (‘The Iraq War Logs’), document the war and occupation in Iraq, from 1st January 2004 to 31st December 2009.’ Source Wikileaks Whether you agree with the reasons given for doing this or not is beside the [...]
Download Two social media monitoring reports that look at three leading UK breweries now.