Nov
1
It’s been a while…
I know, I know….
It’s been ages since I have been blogging on here but I am about to let you know why. No not because I am lost for things to say, that would be nonsense as so much is going on in the social media world right now that is worthy of a blog or two but because I been heavily involved in the development of something quite unique.
So where have I been?
A little while ago I was having coffee with a developer and he brought up an idea he was playing around with, an idea to help retailers drive more business into their shops. It was a good idea but needed a little more work. We worked on it and before long we were looking at something fairly interesting. For the past few months we have been working on realising the vision we had in our minds and I can now let you know what we have been up to.
We along with a few other good people created Beep Treat which we think ticks a fair few boxes in the eyes of the retail sector. After all not a day goes by without you hearing about how challenging the current ecconomic environment is and how the high street is continuing to suffer.
So as a response to that we developed an app and web management system that retailers could deliver deals or treats through to draw in new and existing business. So what, that’s been done loads already, yeah I know which is why with me involved you would expect something a little better than just that.
The Power of One
As you well know I am all about delivering business benefits to business from the social web so we have created Beep Treat to do just that and to do it in such a way as those subscribing to the system can see exactly what the impact of it is on their business. Now I am not going to tell you how exactly it works as that would be giving too much away but lets just say that it connects social media with the real world in a way that is not currently being done and that at it’s heart is the power of one.
If you don’t know what the power of one is then just have a look at this video which is the best example that I know of out there.
Now what were doing with Beep Treat is using Facebook to do some really clever stuff. So instead of harnessing the power of one, with the average number of connection people have on Facebook at 120 were harnessing the power of one hundred and twenty….
Interesting times ahead it would seem so keep coming back as I keep you updated on how this groundbreaking project is going.
