Jan
24
Bath Ales | An ROI of social media in business case study
The results speak for themselves
In the run up to Christmas the marketing team at Bath Ales have delivered a fantastic increase in online sales when they compare this against the results of the previous year.
Elusive…..
There are many that evangelise the benefits of social media in business and of course I count myself amongst them. However there are very few that can point at meaningful figures that demonstrate the impact of the opportunities these tools provide business otherwise known as the return on investment or the ROI.
I have been working with the marketing team at Bath Ales since November and what we have been doing together to develop and integrate social media into their business has delivered a great result. In my industry these tangible and recordable results are like hens teeth, extremely rare to find.
How was it done then?
Don’t be silly, I am not going to give that sort of information away to the masses although I will be doing a series of posts on social media strategy and Twitter techniques fairly soon.
What is very clear
Bath Ales are leading the pack in the brewery industry as they have embraced new ways to reach out to their customers. It is also very clear from the results that their customer base appreciate the attention too.
Where next ?
This was only phase one and this process is going to be developed further. Again, I can’t reveal what that is at this stage but you can rest assured that at it’s heart is the need to justify itself and generate improved levels of business for one of the West Countries best loved breweries.
