Nov
7
Bath Ales have been Not From Bolton’d
Beer and social media, a match made in heaven
Well they are if you are me anyway. It is always a real pleasure to begin working with a new client but when that client is a well known regional brand, they understand the power of social media in business and I have been a big fan of their work for many years the combination of all these factors adds up to what is becoming a very exciting project.
Following a recommendation I was approached by the marketing team at Bath Ales to help them develop what they had already been doing further. I was invited in to advise them on what they could do with the social media platforms they were already using to develop the brand and leverage more business to both their online store and the many pubs they have in the region.
Of course I was absolutely delighted to be asked to get involved, as I say I have been a big fan of their product for some time so to get to know the people behind the brand was a real joy.
This week saw the beginning of the process where I lead a social media workshop with the marketing team, we looked at what they were currently doing and what tactics they could be employing to grow and develop their reach with the platforms they are already using. The session was extremely productive .
Testimonial for Not From Bolton
‘Hi Peter,
just a quick email to say another big Thank You for the time you spent with us.
I came away feeling very inspired and keen to put loads of good ideas into practice. We’ve written up some notes and are sharing these with our colleagues and we hope that our enthusiasm rubs off. When you’re looking for it, there are actually so many articles about Social Media and its importance to businesses everywhere.
You made it all very clear and concise, gave us some really good ideas and your passion for the subject has really inspired us.
Bath Ales Marketing Manager’
I always like to get such positive feedback from a client and I am really looking forward to working with the team at Bath Ales over the next few months as we integrate social media communications further into their business activities. Strategies, applications and tactical approaches that will be of both value to the company but entertaining to those involved .
So what am I doing then?
I cant give too much away at this stage but expect some interesting developments coming from Bath Ales very soon that will set them even further apart in the very competitive brewery trade.
