Aug
5
It’s in the eye of the beholder
People will only ever see what they want to see
When people begin to delve into the world of social media as a means to support their marketing efforts the whole process can seem a little daunting. It is all to easy for a business to concentrate far too much on how will it be perceived. Of course it is wise to have a strategy but don’t focus on it to the point you become paralysed by indecision just get on with something today.
How do we work?
We are all just big information filters, people see what they want to see, they hear what they want to hear. We have to otherwise we would all suffer from sensory overload. Organising the continuous information we receive is a personal a process, it’s individual. Take this optical illusion for example, it’s as old as the hills but it extremely effective in visually getting my point across .
Which do you see? The old lady or the young lady. Which one presents itself to you will be completely dependent on your perspective. Ultimately onlookers will only draw from the process what they want to, what they choose to, even if they don’t realise it. So as this is the case why do so many businesses go through such long convoluted processes to ensure that they project the right message. They are in my view missing the point.
Whatever the content of your message, your approach, people will either get it or they won’t. SO why spend valuable resources worrying about those that don’t or never will? They are too much hard work and are not really the sort of people that you should want to connect with. There are now enough communities out there to explore that what you produce will appeal to somebody somewhere. The key to using the opportunities that social media provides is to make connections with people that do get what you have to offer.
What’s the point?
There is a great old saying that ‘you can please some of the people all of the time, and all of the people some of the time but you can never please all of the people all of the time’. This rings so true in today’s social world, so why try to do the impossible. Why spend valuable resources attempting to be all things to all people. Concentrate on what you are passionate about and what your business does well. This is infectious and will attract the type of connections you really need, it’s a self selecting process that ensures strength.
So, don’t be paralysed by indecision, social media is in the eye of the beholder something you just cannot control so get something up there today create something now and see where it leads you, you might be surprised.
