Archive for August, 2010

Twitter, it’s not just a numbers game

August 29, 2010

Lots and lots of followers is what you want, right? Kind of, but really this should not be the focus. When you begin to use twitter for your business you can be forgiven in thinking that there is a direct correlation between the number of people following you and it’s effectiveness. To a certain degree there [...]

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Posted in ROI, Social Media, Twitter | 2 Comments »

It’s in the eye of the beholder

August 5, 2010

People will only ever see what they want to see When people begin to delve into the world of social media as a means to support their marketing efforts the whole process can seem a little daunting. It is all to easy for a business to concentrate far too much on how will it be [...]

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Posted in Branding, Perception, Social Media | 3 Comments »