Not From Bolton
My name is Peter Kay. No, not the one from Bolton. I am the other one, Not From Bolton.
I am an Ex Critical Care Nurse with over 10 years in the game.
My time in that role showed me many things, but perhaps the most valuable of all was how to really connect with people.
Lots and lots of followers is what you want, right?
Kind of, but really this should not be the focus. When you begin to use twitter for your business you can be forgiven in thinking that there is a direct correlation between the number of people following you and it’s effectiveness. To a certain degree there is as you will achieve nothing it if no one connects with you. However, there is another factor that should be a considered and that is what I want to explore in this post.
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ROI Social Media Twitter by .
People will only ever see what they want to see
When people begin to delve into the world of social media as a means to support their marketing efforts the whole process can seem a little daunting. It is all to easy for a business to concentrate far too much on how will it be perceived. Of course it is wise to have a strategy but don’t focus on it to the point you become paralysed by indecision just get on with something today.
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Absolutely no doubt, social media is a powerful force
Recently in Bristol I managed to get a room full of business owners to wear pink, what you see above is actually an accountant. Why did I do this? Because I could, perhaps too simplistic but my reasons went a little deeper. Belive it or not there are still many social media doubters out there. Getting a room full of business owners to wear a little pink was a social media stunt of mine. It provided a little bit of fun but it did have a very serious objective at heart.
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The 1st rule of social media is that really, there are no rules.
However, for what my opinion is worth there is one key thing that you should consider as a founding principal.
au·then·tic·i·ty
Authenticity Social Media by .